Three's a Charm

By Julie Bortnick

Three dynamic women, a multitude of clients, one agency: These describe the Moxie Agency, Boston’s newest and hottest public relations firm. Regan Dillon, Jo Swani, and Sophie Zunz came together after many years in and around the business, and they decided to start an agency of their own.

Public relations, marketing, consulting, and events are what the Moxie Agency is all about. Services these ladies provide for their clients include reinforcement of local awareness of a company, strengthening of a company’s position in the industry, contact with target clientele, hospitality and retail openings, product launches, brainstorming sessions, and so much more.

Dillon has been in the marketing and public relations
industry for over ten years. She has served as Director of Public Relations at the Four Seasons Hotel Boston; in other capacities, she has opened the Liberty Hotel in Boston, promoted celebrity chef Jody Adams of Rialto Restaurant, and worked with a technology public relations agency in Los Angeles. She loves to travel and enjoys exquisite foods.

Swani has also been in the industry for quite a few years. She was a publicist at a boutique PR firm, specializing in hospitality and culinary. She handled a nationwide cookbook publicity tour with Chef Gordon Hamersley of Hamersley’s Bistro, Boston Restaurant Week, and the Boston-based organization Chefs Collaborative. Swani also loves to travel, and she always enjoys trying out the newest and latest hotspot in town.

Zunz started working as a marketing manager for Giorgio Armani Fragrances. This led to a position with Louis Vuitton Moet Hennessey in New York, developing new product lines in the Marc Jacobs fragrance division. Here in Boston, Zunz was Director of Public Relations and Promotions for the Charles Hotel. She oversaw PR around the hotel’s incredible renovation. She loves to travel as well, especially to France, and cooking is one of her favorite pastimes.

The Moxie Agency’s client list is an impressive one. Clink, The Charles Hotel, Green Tangerine Spa and Salon, Daniela Corte, and The Achilles Project are among the clients on their extensive and glamorous list.

These three women have done something right; they are the most talked about PR firm in the city and have been planning the most popular, hottest events around. Their clients trust them, and it’s clear why. They have helped Boston’s PR scene in more ways than one, and these ladies are in the process of making Boston the greatest city on the map.

For more information on The Moxie Agency, visit: or e-mail them at:

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