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Boloco

By Danielle Cutillo

Boloco is a Boston-based burrito restaurant chain that strives to be different. Inspired by their customers, Boloco’s menu features a variety of burritos, wraps, and salads. If you do not see a flavor that you like, you are invited to put together your own! Smoothies and shakes are also served. Some of the side dishes offered are tortilla chips, guacamole, and chocolate chip cookies. Boloco prices are low, starting at $3.95 for burritos and $5.35 for wraps and salads. You can buy a mini burrito if you are not too hungry, a small burrito (regular size), or an original (the largest size).
Energizing music plays at each restaurant. Hanging on the walls are vibrant paintings created by artist Sean Boyce, the local artist for all New England Boloco restaurants. The oil paintings show some of Boston’s special sights and locations.
John Pepper is the founder and CEO of Boloco. Cofounder Jason Hutchinson is the creative force behind Boloco’s burritos, salads, and smoothies. He oversees culinary training to make sure the team produces a product Boloco can be proud of. In 1996, Pepper, Hutchinson, and their friend Gregg Harris were determined to start a burrito or wrap shop. In 1997, their first shop, Under Wraps, opened across the street from the Berklee College of Music. Their goal was to serve the traditional Mexican burrito, but with unexpected and bold flavors to attract customers. In 1998, the shop’s name was changed to The Wrap, and two more shops were opened in the Boston area. Harris left the business in 1999 to pursue his MBA at Columbia. In 2005, the name was changed to Boloco because of concerns about the word wrap, which suggested cold deli meats and pita bread.
Boloco has won many awards over the years, including Best Burrito by The Boston Globe’s blind taste test in 2008, and it was named Best Fast Food by Barstool Sports in 2008. Boloco truly cares about its customers and about the local community. Boloco shops like to get involved, like to know their customers, and like to help out by being a donor to a local cause. If you are sponsoring events, the Boloco catering team is there for you. You only have to order twenty-four hours in advance, and their team will deliver on time, with plates, napkins, silverware, serving utensils, and tablecloths.
There are seventeen locations altogether: fourteen in Massachusetts, two new shops in New Hampshire, and one in Vermont. The Boloco locations are not hard to find, and it is definitely worth taking a trip to experience the food firsthand. If you are a fan of Boloco, follow them on Twitter and Facebook for the latest updates.

Photos By Danielle Cutillo

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