Chloe & Reese
By Jamie Gordius
Only in business ten months, New York-based fashion designer Annmarie Scotto is on her way to the top. Scotto’s career started out in public relations when she was an executive in media, but then her interest took a dramatic turn towards fashion design. Inspired at the thought of designing clothes for the chic and sophisticated woman, clothes that were able to speak for themselves, she wanted a look that was able to go from day to night time. Scotto decided to go not for the latest trends but rather for the fashionable, the stylish, the sophisticated, and the diverse. She focuses on clothes ranging from separates and coats to the party dress that flatters any figure with fabrics that are luxurious but fitted. Items in her line can be paired with any shoe from stilettos to flats, can be dressed up or dressed down, and can be matched with the appropriate jewelry, based on day or nighttime wear.
Scotto’s line has been sold in stores such as Neiman Marcus, Anthropologie, and Henri Bendel’s holiday season; Scotto is represented by Coco and Company, most famous for launching the Kate Spade brand. Chloe and Reese has plans for global expansion in countries such as Hong Kong, Tokyo, Shanghai, Australia, and even Moscow. Scotto’s line has also made a debut in Women’s Wear Daily, The New York Post, U.S. Weekly, Elle, Vogue, Lucky, Harper’s Bazaar, and Cosmopolitan; her garments have even appeared on MTV’s “The Hills.”
For Boston Fashion Week 2008, Scotto launched her brand in order to show off her new line to the local Boston business lady. She felt that her line, as a “Boston Style Collection,” was ideal for this client. Her trunk show at Fashion Week included full-waisted skirts, high-waisted skirts, party skirts, dresses, and blouses. Some of the fabrics Scotto used in her new looks for the fall included wool and 100 percent silk. She explained that these fabrics are a huge hit for fall. While Scotto’s visit to Boston was a big success for her new line, she plans to maintain a strong presence in the Boston market.